KitKat, daya daga cikinNestléShahararrun samfuran kayan abinci da sabbin kayan kwalliya, yanzu za su zama mafi dorewa bayan kamfanin ya sanar da cewa za a yi mashaya abincin ciye-ciye tare da cakulan 100% da aka samo daga shirin lncome Accelerator Program (IAP)

Shahararriyar jimlar tallan sa, 'Ku huta - ku sami KitKat', sabonyunƙurin dorewa wanda ke taimakawa rufe gibin samun kuɗin shiga na iyalai masu noman koko da rage haɗarin yin aiki da yara a cikin sarkar samar da kayayyaki, za a gano su akan saɓanin taken: 'Breaks for Good'.

An gudanar da kaddamar da shirin na turai aNestlé ta Hamburg factory inda aka samar da mafi yawan wurin hutawa sanduna yanzu.An kafa IAP a cikiJanairu 2022 don wayar da kan jama'a game da dorewarkokotaro daga wake da iyalan manoma suka tsunduma cikin shirin.

Har ila yau, tana ƙoƙarin inganta ayyukan noma da inganta ayyukan nomadaidaiton jinsi, ƙarfafa mata a matsayin wakilai don ingantaccen canji.Shirin yana ƙarfafa iyalai masu noman koko waɗanda ke sa 'ya'yansu makaranta, aiwatar da ayyukan noma masu kyau, yin ayyukan noma, da rarraba kudaden shiga.

Matsayin ganowa

Nestlé ya ce yawan koko daga shirin haɓaka kuɗin shiga yana bin ɗaya daga cikin mafi girman ƙa'idodin ganowa, yana tabbatar da gano "haɗe-haɗe na ainihi", yana ba da damar gano koko da adana shi daban.

Har ila yau, kamfanin ya yi shirin yin amfani da man shanun koko da aka kebe, da sauran sinadaran da ke cikin cakulan, ga daukacin KitKat dinsa a Turai daga tsakiyar wannan shekara, tare da shirin fadada shi zuwa wasu yankuna a shekaru masu zuwa.

"KitKat ya ci gaba da rungumar bidi'a, wanda ke kewaye da gunkinsa 'Ku huta, Yi KitKat'.A yau, an kawo wannan sabon abu ta hanyar shirin ''Breaks for Good'' wanda ke sanya manoman koko a tsakiyar kayan aikinmu ta hanyar shirin samar da kudaden shiga," in ji Corinne Gabler, Shugabar Kayayyakin Kaya da Cream a Nestlé."Ba za mu iya tunanin wata alama mafi kyau fiye da KitKat don wakiltar ƙoƙarinmu na haifar da tasiri mai ma'ana a cikin al'ummomin koko."

Shirin inganta kudaden shiga na Nestlé ya zuwa yanzu ya tallafa wa iyalai fiye da 10,000 a Cote d'lvoire kuma yana fadada zuwa Ghana daga baya a wannan shekara don hada da jimillar iyalai 30,000.Nan da shekarar 2030, shirin yana da nufin kaiwa kimanin iyalai masu noman koko 160,000 a cikin sarkar samar da koko na duniya na Nestle don haifar da tasiri a sikelin.

Kudin shiga manoma

An kaddamar da shirin ne kan karuwar damuwar da manoma a kasashen yammacin Afirka biyu, wadanda a tsakanin su ke da sama da kashi 70% na wake na duniya, sun samu kudaden shiga, kamar yadda binciken Oxfam ya nuna, ya ragu da kashi 16 cikin dari a cikin shekaru uku da suka wuce. saboda sauyin kasuwannin duniya, wannan ya faru ne duk da kuɗin da ake biyan manoma daga tsare-tsaren ba da takardar shaida da Fairtrade da Rainforest Alliance ke gudanarwa - da kuma biyan kuɗin shiga na Rayayya (LID) na dala 400 akan kowane metric ton (MT) akan duk tallace-tallacen koko daga Cote d'lvoire. da Ghana.

Darrell High, Manajan Cocoa na Duniya, Nestlé, ya ce kamfanin ya ƙididdige cewa dangin da ke noman koko a Yammacin Afirka yana buƙatar kusan dala 6,300 a shekara don rayuwa. tazarar kusan dubu uku da rabi don samun kudin rayuwa.”

Ya ce IAP na ginawa ne akan tsarin Nestlé's Cocoa, tsarin dorewa na cikin gida na kamfanin, wanda ya kwashe shekaru 15 ana gudanar da shi don samar da cikakkiyar sarkar samar da kayayyaki.Ya bayyana wa ConfectioneryNews cewa tana da ginshiƙai uku na aiki.“Na farko, ingantacciyar noma – da inganta ayyukan noma don inganta yawan amfanin gona da inganta samun kudin shiga.Hakanan yana inganta halayen muhalli na gonar.

“Tsaki na biyu shine inganta rayuwar mata da yara, kuma a karkashin ginshiƙi na uku, ana canza tsarin samar da koko daga wanda ake sayo a matsayin haja zuwa wanda aka gina shi bisa dogon lokaci, kai tsaye. ga manomi, samar da dangantaka na dogon lokaci da samar da koko a sarari – don haka shi ma wani canji ne na samar da koko.”

Idan duk matakan sun cika.kokoIyalan manoma za su sami ƙarin €100.Iyalan manoman koko suna samun kusan £500 a shekara na shekaru biyu na farko sannan kuma €250 a kowace shekara.Rahotanni daga masu samar da Nestlé sun nuna cewa tun daga watan Janairun 2022, iyalan manoman koko da ke shiga cikin shirin sun sami kusan Yuro miliyan biyu a matsayin tallafi.

Nestlé ya ce ya hada kai da abokan hulda da masu samar da kayayyaki daban-daban don sauya yadda ake samun kokon koko a duniya tare da cimma cikakkiyar ganowa da kuma rarraba ta jiki na kokon da aka samo don shirinsa na kara samun kudin shiga.Wannan zai ba kamfanin damar bin diddigin duk tafiyar da wake-wake na koko daga asali zuwa masana'anta tare da ware su a jiki da sauran hanyoyin koko.

Aikin yara
Kamfanin yana shigo da kusan tan 350,000 na koko a shekara, wanda sama da 80% ya fito ne daga Tsarin Nestlé Cocoa a cikin 2023.ln 2024, an kiyasta tan 45,00 a cikin sarkar samar da kayayyaki kuma a sanya shi cikin shirin haɓaka kudaden shiga.Wake daga Nestlé accelerator samun kudin shiga ya isa Hamburg a cikin nasu kwantena, sa ido tare da barcode don haka kungiyoyi kamar Rainforest Alliance za su iya tabbatar da cewa sun zo na musamman daga shirin.

Alexander von Maillot, Shugaba na Nestlé Jamus, ya ce: "Mai haɓaka kuɗin shiga shine game da ba da tallafi da kuma ƙarfafawa don taimaka musu (manan koko) su yi canje-canje masu mahimmanci a cikin tafiyar da gida da gona."

Ya ce daya daga cikin muhimman bangarorin IAP shi ne kawar da amfani da sana’ar yi wa kananan yara sana’o’in hannu a cikin tsarin samar da kayayyaki na kamfanin: “Hakika abin ya shafi zuciya cewa da wannan shirin da muke dauka musamman kasadar yin aiki da kananan yara domin ba mu yi ba. son kowane yaro yana aiki… Yana da kyakkyawan tsari fiye da abin da muke da shi a baya, yana ba iyalai damar samun ingantacciyar kuɗin shiga ta yadda yara za su iya zuwa makaranta.”

von Maillot ya ce IAP tana ba da tallafin kuɗi ga manoma don inganta ayyukan noma a gona, da dasa mai kyau misali, ko shuka wasu itatuwan 'ya'yan itace, da inganta yanayin muhallin ƙasar.Akwai tallafin kudi don tura yara makaranta, maimakon a sa su yi aikin gona, da abubuwan da za su karfafa wasu hanyoyin samun kudin shiga.

"Don haka ɗaukar gidan manoma na yau da kullun… suna son mafi kyau ga 'ya'yansu, amma mun san suna kokawa game da batutuwan da suka shafi sauyin yanayi, cututtukan koko, da tattalin arzikin duniya."

High ya ce, kamfanin yana son duk yaran da ke tsakanin shida zuwa 16 a sanya su su shiga makaranta.

"Don haka, abin da muke yi shi ne abubuwa kamar samar da kayan makaranta ga yara, takaddun haihuwa da kuma gina makarantu - mun gina makarantu 68 a cikin shekaru 15 da suka gabata a Cote d'lvoire."

“Wani muhimmin abu na lAP shine mahimmancin mata.Abin da muke yi shi ne mu taimaka wa mata da farko ta hanyar taimakawa wajen kafa ƙungiyoyin tara kuɗi da lamuni na ƙauye (VSLAs), sannan mu ƙara horar da jinsi ga wannan ga iyali.Har ila yau, muna amfani da kuɗin wayar hannu don taimakawa wajen zamanantar da tattalin arziki da kuma rage dogaro ga biyan kuɗi.

“Saboda kudaden da aka biya sun fi iya tantancewa kuma ana iya gano su, hakan yana nufin cewa mun san da gaske za mu iya tabbatar da cewa kudaden da muke biyan masu samar da mu suna zuwa daga gare su kai tsaye zuwa ga iyalai masu noman koko kuma da gaske muna son tabbatarwa. cewa mata sun kasance mabuɗin wannan.Don haka muna tabbatar da cewa an biya mata rabin kudin tallafi, rabin kuma manoma.”

High ya ce da kuma takaddun shaida na Rainforest Alliance, Cibiyar Kula da Tropical mai zaman kanta ta KIT tana kimanta shirin.

Rainforest Alliance

Thierry Touchais, Manajan Asusun Dabaru na kungiyar Rainforest Alliance, ya ce: “Abin farin ciki ne a sami kamfani na wannan sikelin ta amfani da samfurin '' gauraye na ainihi' wanda a ciki za a iya gano koko zuwa ga manoman Rainforest Alliance bokan da ke tsunduma cikin samar da kudaden shiga na Nestlé.Hanyar tana nuna yuwuwar samun canji mai kyau a cikin masana'antar. "

Ya bayyana cewa aikin kungiyar Rainforest Alliance abu ne guda biyu."Yana da kasuwanci da kayan aiki, kuma lokacin shirye-shirye muna da matsayi na musamman don tallafawa Nestlé a cikin wannan aikin, wanda ya shafi sawun mu kuma don tabbatar da cewa muna da abokan hulɗa a ƙasa don aiwatar da aikin da ya kamata a yi."

von Maillot ya kuma bayyana dalilin da ya sa aka zabi masana'anta a Hamburg a matsayin wurin da za a kaddamar da kafafen yada labarai na IAP."Domin ya kasance muhimmin aiki ga Nestlé tsawon shekaru 50 da suka gabata, yana samar da sanduna KitKat sama da miliyan 4 a rana tare da fitar da su zuwa kasashe 26."

Har yanzu ana samar da KitKats a masana'antar York a Burtaniya, inda aka ƙirƙira mashaya cakulan a cikin 1935 da masana'anta a Sofia.

An ware wake na IAP kuma an adana shi a cikin shagon Cargill a Hamburg.

Cargill yana ɗaya daga cikin manyan abokan haɗin gwiwa da suka himmatu don tallafawa burin Nestlé na dogon lokaci da ci gaban sa akan isar da IAP don samfuran cakulan sa.Yana adana koko a cikin ma'ajinsa a tashar jiragen ruwa na Hamburg.

Cargill

Michiel van der Bom, Daraktan Layin Samfuran Cocoa & Chocolate Turai Yammacin Afirka, Cargill, ya ce: “A matsayinmu na abokin tarayya a kan tafiya mai dorewa ta Nestle, muna aiwatar da hanyoyin samar da kayan abinci mai dorewa ga Nestlé ta hanyoyin da za su taimaka maido da muhalli, tallafawa iyalai, da ƙara kudin shiga.Ta hanyar haɗin gwiwarmu, muna gina sarkar wadata mai ƙarfi, mai juriya tare.

Ya ce da kuma samar da koko a madadin Nestlé, Cargill kuma yana da alhakin aiwatar da ayyuka masu ɗorewa iri-iri a cikin lAP da kuma, tare da ƙungiyar Rainforest Alliance da ƙungiyar dorewa ta Nestle, koyaushe suna sa ido kan sarkar koko don cikakken bayyana gaskiya.

"Yana da mahimmanci cewa muna da dangantaka mai ƙarfi ta aiki da koyo tare da Nestlé domin mu ma mu koyi yadda ake aiwatar da shirye-shirye da kyau," in ji shi.

Ya kuma tabbatar da cewa tare da daukar ingantattun hanyoyin noma irin su dasa, Cargill yana kuma lura da karuwar noman daga wasu manoman koko.

KitKat 'Breaks for Good' zai kasance a kan shaguna daga wannan watan a cikin ƙasashen Turai 27 da kuma daga Mayu 2024 a Burtaniya.Bugu da ƙari, KitKat mai iyaka, tare da cakulan duhu 70% wanda kuma an yi shi da koko da aka samo daga mai haɓaka kudaden shiga, an ƙaddamar da shi a kasuwar Birtaniya a matsayin matukin jirgi.